This course is designed to provide entrepreneurs and students a foundational understanding of product management in retail. By exploring the "A, B, C" essentials , participants will gain insights into key product characteristics, management, development and effective strategies. This knowledge is critical for anyone looking to succeed in the competitive world of retail, when managing products and small business. Rigoberto Gonzalez is the owner of MULA Y COYOTE is a Texas-based consulting firm dedicated to supporting entrepreneurs and business owners in the retail industry. Our expertise lies in retail product development and strategic planning, helping small businesses navigate the complexities of the retail market. From conceptualizing product ideas to executing growth strategies, we work closely with clients to ensure their products not only enter the market successfully, but thrive in a competitive environment. Whether you’re launching a new product line or refining your existing offerings, we provide tailored guidance to drive profitability and long-term success. More Info below.